When it comes to the target audience for this advert, KITKAT is not really targeting a specific group of consumers but instead aiming their advert at everyone in general with the only defining characteristic in everyone being that they like chocolate, and because this group is too large a group of consumers to be able to create a campaign aimed directly at them, KITKAT has created this advert and previous adverts to showcase that no matter what people are doing there is always time to stop and have a KITKAT with each other. This advert is good in showing that not everything in life has to always be so serious and that you should always take time to relax and have some fun with friends. KITKAT are also focusing more on product and brand recall in consumer minds because, the only time the product is seen in the advert is when the actors are eating the KITKAT. ![]() Our Cocoa Plan Keep Exploring See all recipes Click here to sign up to our email communications. In this advert KITKAT has made use of soft selling in that they are not pushing information on the watcher, they are just focused on increasing their brand and product recall in the consumers’ minds. Take a Break from KitKat Watch on Learn about our commitment to sustainable cocoa farming practices. The advert also shows that even if people don’t know each other they can still have a conversation like friends over a KITKAT. ![]() I like this advert because although the chase is very reminiscent of childhood games of cops and robbers, where children would be chasing each other during the game, then turn around and being the best of friends. This started a conversation that made them sound like that all four were friends, but once the KITKAT was finished the chase started up again between the two pairs. The KITKATs slogan is take a break, so KITKAT has played this slogan into the advert in the way of getting the cops to corner the robber inside a warehouse, and as the robbers try to get away the coppers pull out a KITKAT and splits it between the other copper and robbers. Within this year TV advert it shows a classic cops and robbers chase that is usually seen in crime dramas and movies. However you break, KitKat Pops are the perfect snack to help you take a longer break".For this week’s blog, I am looking at the 2014 KITKAT TV advert. A break might look like sitting in front of the TV, going for a walk or even just scrolling through social media. "It might not be as simple as a 5-minute pause from their daily routine. "As our new generation of KitKat fans evolve, so does what it means to take a break," says Coller. Whether you're looking for a quick snack break or a sweet treat to share with friends, KitKat has you covered. These deliciously light, perfectly poppable pieces allow Canadians to take longer-lasting breaks than they would with KitKat bars. Buy a promotional ‘Take a Break from Bills’ KitKat product it’s on individual bars as well as multipacks (don’t forget, buy at Tesco for the chance to double your prize cash to £100) Enter your details, select the retailer you purchased at, then enter the full barcode number from your pack at you must enter. Take a Break with KitKat: The Ultimate Snack for Any Occasion FebruWasif Noorani KitKat - it's not just a chocolate bar, it's a way of life. ![]() KitKat Pops were created to encourage breaking over an extended period of time. KitKat Pops provide the same crispy, satisfying crunch you know and love of the classic four-fingered KitKat bar. "We wanted to launch this innovation in a bold way, knowing that for our fans, the only reason why they would ever take a break from KitKat bars, would be to try something new and exciting from KitKat." says Riona Coller, Marketing Leader, Everyday Confectionery at Nestlé Canada. This product innovation is also available in Coffee Crisp. KitKat Pops, which are available in classic milk and hazelnut flavours, are the latest product innovation for the brand. But last week, KitKat Canada shocked fans by asking them to actually 'take a break' from. KitKat Pops (CNW Group/Nestle Canada Inc.) TORONTO, Ap/CNW/ - Taking a break and having a KitKat bar famously go hand in hand.
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